The Mission

Naturally Formulated, Naturally Loved.

At Coiled by Definition, our mission is to elevate the essence of natural beauty by providing a luxurious, inclusive hair and skin care experience. With a commitment to celebrating diversity in every strand, we craft premium products using the finest natural ingredients. We empower individuals of all hair textures to embrace their unique identity, fostering confidence and radiance, not only in their curls but also in the skin they're in. Coiled by Definition is a celebration of authenticity, self-love, and the extraordinary beauty found in the diversity of coiled and textured hair, extending its embrace to your radiant skin.

The Vision

Natural Hair, Unfiltered Confidence.

Coiled by Definition dreams of a world where natural beauty transcends boundaries. Our vision seeks to revolutionize luxury in holistic beauty care by celebrating and enriching the diversity of all hair textures and skin types. As a beacon of empowerment, we inspire individuals to take pride in their coils. Through pioneering formulations and the use of the finest natural ingredients, we strive to establish a fresh standard for opulent and inclusive hair and skin care. Coiled by Definition is devoted to playing a role in a global movement that acknowledges and celebrates the beauty inherent in every curl, kink, coil, and complexion.

Our Values

Mighty Coils, Mighty Presence.

Our values are deeply rooted in a commitment to authenticity, inclusivity, and excellence. We believe in the power of embracing one's roots, both in terms of hair and personal identity, fostering a holistic approach to beauty and self-care. Our dedication to quality is unwavering, as we create luxurious products that prioritize both efficacy and indulgence. With a keen focus on sustainability and ethical practices, we aspire to leave a positive impact on the environment. Coiled by Definition encourages individuals to celebrate the totality of oneself, recognizing the beauty that emanates from within.

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