The Faces Behind The Brand

 

Born and raised in Brooklyn, NY with proud Jamaican roots, Alisha Thorbourne is a force of nature. Grounded in her heritage and fueled by resilience, she’s built her life and career around uplifting others. As a social worker, she advocates fiercely for underserved communities, embodying the resourcefulness and warmth of her cultural upbringing.

But Alisha’s path wasn’t without challenges. Years of battling debilitating migraines and other health challenges pushed her to redefine her lifestyle—nourishing her mind, body, and spirit. This journey sparked a revelation: the products she used on her hair were doing more harm than good. Determined to find better solutions, Alisha founded Coiled by Definition, a natural hair care brand inspired by self-care, cultural pride, and the power of herbs.

Every formula is a labor of love, created in collaboration with expert chemists to ensure the highest quality. Alisha’s guiding principle? Only the purest, safest ingredients make the cut—because what touches your hair and skin should honor you.

Coiled by Definition isn’t just a brand; it’s Alisha’s love letter to coils, kinks, and the radiant beauty of diversity. Her mission: to inspire confidence, celebrate culture, and transform the hair care industry—one lush coil at a time.

 

 

Dr. Jaleel-Hu El brings more than 15 years of international commercial experience to his position as Chief Operating Officer (COO).

Before serving as COO, Dr. Jaleel served as the Executive Director in Shanghai, China for the Autochthonous Fashion Show International. There, he developed the African & Asiatic fashion community and assisted in the growth and management of African & Asiatic fashion businesses all across the planet, which included recognition in the US public media, TED Conference at Germany. Dr. Jaleel also served previously as the Director of African development at the Black X organization all across China. He earned numerous commendations and achievement awards for his meritorious service to the young African & Asiatic community, both working professionals and students.

Prior to working at China, Dr. Jaleel enjoyed a career spanning nine years in the United States financial industry. His experiences lends itself over multiples positions, including but not limited to, Investment Banker, Commercial Banker, Financial Analyst, and several financial managerial roles.

Among his many responsibilities at the international level, Dr. Jaleel has experience in: developing the overall financial corporate budget, employee and personnel management, contractual negotiations and vendor negotiations.

Among the awards, honors, letters and achievements he earned were:
• Community Organizer of the Year from Appreciate Africa Organization headquartered at Beijing, China;
• Event of the Year from Appreciate Africa Organization headquartered at Beijing, China; and
• Documentary on Successful foreign Nationals at Shanghai TV Station.

 

 

 

Yeldan Angel Bey, Scientist at Coiled by Definition, applies her expertise to developing innovative formulations.

Yeldan’s quest into the world of natural beauty began during the COVID-19 pandemic, when the “new normal” made it increasingly difficult to afford store-bought beauty products. Faced with financial constraints and the challenge of maintaining her self-care routine, Yeldan turned to her passion for exploration and began searching for alternatives. She started researching how fruits, vegetables, and plants could be used to create nourishing butters, oils, and other natural ingredients that could replace chemically expensive products.

What began as a necessity quickly transformed into a deep, scientific curiosity. Now serving as a Scientist at Coiled by Definition, Yeldan applies her expertise to developing innovative formulations. Yeldan immersed herself in studying the powerful properties of natural ingredients, learning how different plants and produce could yield effective beauty solutions. Her research expanded into overstanding the processes by which these natural ingredients are harvested, cultivated, and transformed into butters and oils, especially within their native regions. Her work bridges the gap between traditional beauty practices and modern science, empowering her to develop formulations that nurture all hair types and all skin types while respecting the earth’s resources.

Today, Yeldan’s dedication to creating accessible, high-performance beauty products continues to fuel her research and formulating process. Now serving as a Scientist at Coiled by Definition, Yeldan applies her expertise to developing innovative formulations. 

 

 

 

Ciara James Bey, a Distributor with Coiled by Definition, is a three-time certified holistic herbalist and mother of two daughters dedicated to empowering women to embrace health-conscious beauty solutions. Her journey began in 2021 when she started creating personal hygiene products to naturally relieve her oldest daughter’s eczema symptoms. Through years of intensive, fact-based research, Ciara discovered the importance of healing from the inside out, focusing on gut health to tackle skin and hair challenges.

Specializing in remedies for eczema, inflammation, and mineral deficiencies, Ciara aspires to help mothers find effective, plant-based solutions for everyday concerns like psoriasis, postpartum hair loss, and more. With nearly a decade of professional life coaching experience and a background in beauty pageants, Ciara understands the connection between self-confidence and self-care.

As part of Coiled by Definition, Ciara is committed to inspiring women to achieve radiant health and natural hair maintenance through reliable, plant-based products. Together, let’s redefine beauty—naturally.